Things to do

Ex Stabilimento Birra Peroni

Via Alessandria, 00198 Roma RM

Rating: 5.0 ★ (1 rating)

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Ex Stabilimento Birra Peroni stands as a significant monument to Rome's rich industrial heritage, once serving as a bustling hub of beer production in the Salario neighbourhood. This former factory complex, notable for its distinctive red-brick façade and robust early 20th-century industrial architecture, characterises a bygone era of Italian craftsmanship. Its imposing structures and functional design offer a unique glimpse into the city's past, contrasting with Rome's more ancient ruins. Having ceased brewing operations in the 1970s, the site continues to evoke memories of a time when local industry profoundly shaped the urban landscape.

Although no longer producing beer, parts of the former brewery have been thoughtfully repurposed over the years. This substantial complex now hosts cultural activities, notably featuring a seven hundred square metre stage and terraced seating for five hundred spectators. A second theatrical area, located within what was once the factory's warehouse, allows audiences to appreciate the building's impressive "naked" structure, maintaining its original industrial aesthetic. This adaptive reuse transforms its vast spaces into dynamic venues for contemporary events and performances.

This unique Roman destination is best suited for visitors keen to explore aspects of the city beyond its classical history, appealing greatly to enthusiasts of industrial architecture and urban regeneration. It offers an engaging experience for those interested in cultural venues set within historic, large-scale industrial settings. The overall appeal lies in its successful transformation from a centre of production to a vibrant space for artistic expression, providing a distinctive insight into Rome’s evolving character.

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Comments

Roberto Cecchini

7 Apr 2026

5.0 ★

I've added the others and am also adding this one to Maps, with its FIRST review, given that it's difficult to achieve a unified vision and that Romans' memories seem extremely short. At the beginning of the twentieth century, Rome was changing: the city was growing, expanding beyond its historic walls and welcoming new industrial activities. In this climate of transformation, the large Peroni beer plant was born, one of the most important examples of industrial architecture in the capital. Lot A (the one you are looking at) is the oldest part of the complex and represents the true starting point of the factory. It was designed by Gustavo Giovannoni, an architect and urban planner very active in Rome in the early decades of the twentieth century, known for his attention to the relationship between architecture and the city. The construction dates back to the early years of the century and housed the main beer production activities. The buildings in Lot A are recognizable by their solid yet refined appearance: large volumes, regular windows, and a turret that made the plant immediately recognizable. Even though it's a factory, the architecture is anything but ordinary: the decorations and proportions demonstrate the desire to lend a modern and prestigious image to the industry. Over time, Lot A became the production heart of the plant, around which the other parts of the complex developed. It's the place that best tells the story of the beginnings of Birra Peroni in Rome, and today it's a vibrant place thanks to the businesses that have opened there (gyms, restaurants, and medical centers). A curious fact: the splendid tower you see is nothing more than the cladding of a chimney that was used to cook the hops... and which would have been hard to stomach in the heart of a city... a masterpiece. Need some useful info? Then leave a like and look for other reviews on Rome and beyond.