Ex Birrificio Peroni - LOTTO A

I've added the others and am also adding this one to Maps, with its FIRST review, given that it's difficult to achieve a unified vision and that Romans' memories seem extremely short. At the beginning of the twentieth century, Rome was changing: the city was growing, expanding beyond its historic walls and welcoming new industrial activities. In this climate of transformation, the large Peroni beer plant was born, one of the most important examples of industrial architecture in the capital. Lot A (the one you are looking at) is the oldest part of the complex and represents the true starting point of the factory. It was designed by Gustavo Giovannoni, an architect and urban planner very active in Rome in the early decades of the twentieth century, known for his attention to the relationship between architecture and the city. The construction dates back to the early years of the century and housed the main beer production activities. The buildings in Lot A are recognizable by their solid yet refined appearance: large volumes, regular windows, and a turret that made the plant immediately recognizable. Even though it's a factory, the architecture is anything but ordinary: the decorations and proportions demonstrate the desire to lend a modern and prestigious image to the industry. Over time, Lot A became the production heart of the plant, around which the other parts of the complex developed. It's the place that best tells the story of the beginnings of Birra Peroni in Rome, and today it's a vibrant place thanks to the businesses that have opened there (gyms, restaurants, and medical centers). A curious fact: the splendid tower you see is nothing more than the cladding of a chimney that was used to cook the hops... and which would have been hard to stomach in the heart of a city... a masterpiece. Need some useful info? Then leave a like and look for other reviews on Rome and beyond.